North America TV Streaming Apps Market by Deployment, by Applications, by Type, by End-User & by Technology 2032

North America TV Streaming Apps Market was valued at USD 8 Billion in 2022 and is projected to reach USD 25 Billion by 2030, growing at a CAGR of 16% from 2024 to 2030.

The North American TV streaming apps market has experienced significant growth, driven by evolving consumer preferences and technological advancements. As of 2023, the U.S. video streaming market was valued at approximately USD 18.79 billion and is projected to grow at a compound annual growth rate (CAGR) of 19.8% between 2024 and 2030, reaching an estimated USD 66.41 billion by 2030. citeturn0search3 This surge is attributed to the increasing demand for on-demand content, the proliferation of high-speed internet, and the widespread adoption of smart devices. Consumers are increasingly favoring streaming services over traditional cable TV, seeking flexibility and a diverse range of content. Industries are responding to this shift by developing and enhancing streaming platforms to meet consumer expectations. For instance, Fox Corp.'s Tubi has seen substantial growth, with 97 million monthly active users as of January 2025. Despite its success, Fox plans to launch a new streaming app this year, potentially offering premium content behind a paywall or as part of a bundled service. citeturn0news8 Similarly, Amazon Prime Video has introduced advertising to its platform, undercutting competitors like Netflix on advertising prices. This strategy leverages Amazon's extensive customer data to offer targeted advertising, enhancing the platform's appeal to marketers. citeturn0news10 The market is also witnessing the emergence of specialized services. DirecTV's MySports bundle, for example, offers a sports-focused streaming package to attract younger audiences, reflecting a trend towards niche content offerings. citeturn0news11 In response to the competitive landscape, traditional media companies are considering strategic bundling and partnerships. Analysts suggest that companies like Warner Bros. Discovery, Disney, and Paramount should pivot from creating direct-to-consumer streaming services and instead focus on selling wholesale to distributors like Apple, Amazon, Google, or cable companies like Comcast. This approach aims to manage increased costs and improve content discovery and subscription retention. citeturn0news13 Overall, the North American TV streaming apps market is characterized by rapid innovation, strategic partnerships, and a focus on personalized, on-demand content to meet the diverse needs of consumers.

Get an In-Depth Research Analysis of the North America TV Streaming Apps Market Size And Forecast [2025-2032]

Who are the largest North America manufacturers in the TV Streaming Apps industry?

• YouTube
• AT&T
• FuboTV
• Sling TV
• Hulu
• Philo
• Paramount Plus
• Tencent
• Spectrum

By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.

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What are the factors driving the growth of the North America TV Streaming Apps Market?

Growing demand for below applications around the world has had a direct impact on the growth of the North America TV Streaming Apps Market

• Android TV
• Apple TV
• Linux TV
• Others

What are the types of TV Streaming Apps available in the Market?

Based on Types the Market is categorized into Below types that held the largest TV Streaming Apps market share In 2023.

• Online APPs
• Offline APPs

Which regions are leading the North America TV Streaming Apps Market?

• North America (United States, North America and Mexico)
• Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
• Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
• South America (Brazil, Argentina, Columbia, etc.)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Detailed TOC of North America TV Streaming Apps Market Research Report, 2024-2032

1. Introduction of the North America TV Streaming Apps Market

• Overview of the Market
• Scope of Report
• Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Reports

• Data Mining
• Validation
• Primary Interviews
• List of Data Sources

4. North America TV Streaming Apps Market Outlook

• Overview
• Market Dynamics
• Drivers
• Restraints
• Opportunities
• Porters Five Force Model
• Value Chain Analysis

5. North America TV Streaming Apps Market, By Type

6. North America TV Streaming Apps Market, By Application

7. North America TV Streaming Apps Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

8. North America TV Streaming Apps Market Competitive Landscape

• Overview
• Company Market Ranking
• Key Development Strategies

9. Company Profiles

10. Appendix

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